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Rewarding Designated Drivers

Designated drivers are being rewarded for their sobriety by bars in Massachusetts. In an initiative to cut down on drunk driving, patrons who announce that they are the designated driver in their party receive free sodas from participating establishments. One of these establishments, Tinker's Son Pub in Norwell MA, began rewarding its designated drivers a year ago, after hearing about the initiative's success in other pubs in the area.

Participating restaurants post a sticker near the door announcing their participation in the program. Many certified bartenders and certified alcohol servers ask large groups if they’ve designated a sober driver for the night. Police in the Norwell area encouraged this measure after a fatal holiday crash in 2002.

At America's Alcohol Certified Education Association, we applaud this measure to cut down on drunk driving, which takes the lives of thousands of people every year. In fact, the Seattle Post-Intelligencer reported in 2007 that nearly 18,000 highway deaths were "alcohol-related." It's up to alcohol servers to help cut down on the number of fatal alcohol-related accidents by providing responsible alcohol service and sales.

If you're looking for mandatory alcohol server training, AACEA provides online alcohol server training, which you can take from the comfort of your own home in only 3 hours. Start the New Year off right, with a program tailored to your needs. Find out more about our MAST classes at

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